Website Content Optimization
July 3rd, 2010 by
Optimizing Website Content
Content is one of the most important aspect of your website. There are some factors that form part of your website content that are considered by search engines while ranking. You will learn what these factors are and how to use them to rank higher on search engines.
Benefits of content optimization:-
1) If you have compelling content with the right mix of keywords you want to target you, you will do well on most search engines.
2) Content optimization is also important because a quality website get unsolicited one way links.
3) If you consult an SEO expert he will surely recommend updating your website content. Search engines bot will index your site regularly if they notice that your site is being updated frequently. Once this happens you can track how search engines react to changes you make on your site.
4) If you are ranking for your important keywords on your site but still not getting enough conversions, you must most probably consider optimizing your content.
5) Researching is one of the important part of content optimization. You learn what your target audience need & modify / create your content accordingly.
Content optimization tips:-
1) Doing your initial keyword research beforehand is very important.
2) make appropriate use of keywords in heading tags. Predefined heading tags range from <h1> to <h6> with <H1> being the most important.
3) <h1> tag cannot be used more than once. Try other heading tags of just bold text for other heading / sub headings
4) Maximize the keywords density of your primary keywords in <h1> tags by avoiding long headings.
5) Use CSS to control how your headings appear. Default Heading tags may not look appropriate in most cases.
6) Try to highlight your important keywords in your content whenever possible. Your options are BOLD, Underlined, Colored, Highlighted or Italicized text. Avoid overuse, though!
7) Provide links from your content (using your keywords if possible) to other pages on the site while referencing. These linked keywords are giving more importance.
3-10 percent keyword density is acceptable. Try to stick to 5-7 %. What this means is if your total content is 100 word long at least 5-7 of this must be your keywords.
9) Don’t write your content for search engines. Even if your rank for your keywords but if your content is not making any sense you can not expect good conversion.
10) Avoid hidden text of using text that is too small for the visitors, just to improve keyword density. You may be penalized if your competitors of your visitors report spam.
11) Avoid repeating the same stuff over and over again within your website.
12) Do not copy content from other websites.
13) If possible add a blog on your website.
14) Add more and more articles, tips, tutorials, testimonials on your site.
For More tips on how to increase website traffic, Keep reading this blog
content optimization
content optimization
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